Hotstar – Subscription experience

Hotstar – Subscription experience

Rethinking the membership experience for Hotstar Premium focusing on Hotstar's content catalog, value propositions, and exclusive benefits, resulting in a massive 75% increase in user interest.
Hotstar is India's leading video-on-demand freemium platform with over 300 million monthly active users and a diverse content catalog of English, Hindi, and regional TV shows, movies, Hotstar originals, live sports, and news. While a lot of loved content is available for free, Hotstar Premium members enjoy exclusive content, Hotstar specials, no ads, live sports, and more additional features.
the team
3 weeks



increase in CTR


No more fire-fighting or quality issues, clear growth and development direction for Hotstar Subscriptions with a scalable design system to facilitate it.


The project became a success story bringing not only user value but also trust for the subscription team within Hotstar.

Detailed case-study coming soon...

Thanks for scrolling till the end! Got any questions for me?

ask them away!